Encyclopedia Mobile Computing Commerce Taniar PDF 11b1195f7

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Encyclopedia of Mobile Computing and Commerce PDF




by David Taniar : Encyclopedia of Mobile Computing and Commerce

ISBN : #1599040026 | Date : 2007-04-30

Description :

PDF-de4e3 | The Encyclopedia of Mobile Computing and Commerce is the leading reference source for innovative research on mobile applications and commerce. This two-volume encyclopedia set presents current trends in mobile computing and their potential use in business and commerce. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring the latest concepts,… Encyclopedia of Mobile Computing and Commerce


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[Pub.24vaV] Encyclopedia of Mobile Computing and Commerce PDF | by David Taniar


Encyclopedia of Mobile Computing and Commerce by by David Taniar

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Content Marketing Praxis Praxisbeispiele B2C Unternehmen PDF D64ec3675

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Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF




by Claudia Hilker : Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)

ISBN : #3658138823 | Date : 2017-04-11

Description :

PDF-0d39c | Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktan… Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)


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[Pub.99GUP] Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF | by Claudia Hilker


Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) by by Claudia Hilker

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Replication Fashion Formats Foreign Countries PDF F8816e435

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The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing) PDF




by Christoph Schröder : The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing)

ISBN : #3658075406 | Date : 2014-10-31

Description :

PDF-77f76 | Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture  The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing)


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[Pub.38pVC] The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing) PDF | by Christoph Schröder


The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing) by by Christoph Schröder

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Market Strategies Foreign Telecom Companies PDF B6385b021

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Market Entry Strategies of Foreign Telecom Companies in India PDF




by Kiruba J. B. Levi : Market Entry Strategies of Foreign Telecom Companies in India

ISBN : #383500607X | Date : 2007-01-25

Description :

PDF-cadf1 | India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors…. Market Entry Strategies of Foreign Telecom Companies in India


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[Pub.09tNz] Market Entry Strategies of Foreign Telecom Companies in India PDF | by Kiruba J. B. Levi


Market Entry Strategies of Foreign Telecom Companies in India by by Kiruba J. B. Levi

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Txt Me Phone Changed Life PDF Bb5be8a71

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Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It. PDF




by B. Bonin Bough : Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It.

ISBN : #1942952376 | Date : 2016-08-16

Description :

PDF-a742d | What’s bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. In Txt Me, B. Bonin Bough, one of the world’s leaders in digital marketing, explores the exciting impact and future implications of mo… Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It.


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Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It. by by B. Bonin Bough

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Pricing Segmentation Analytics Marketing Collection PDF 5f16f8060

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Pricing: Segmentation and Analytics (Marketing Strategy Collection) PDF




by Tudor Bodea : Pricing: Segmentation and Analytics (Marketing Strategy Collection)

ISBN : #1606492578 | Date : 2011-09-30

Description :

PDF-d48eb | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increas… Pricing: Segmentation and Analytics (Marketing Strategy Collection)


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[Pub.31hzr] Pricing: Segmentation and Analytics (Marketing Strategy Collection) PDF | by Tudor Bodea


Pricing: Segmentation and Analytics (Marketing Strategy Collection) by by Tudor Bodea

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Unternehmerischer Lizenzstrategien Betriebswirtschaftslehre Technologie Innovation PDF 0bd58afdb

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Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) PDF




: Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824402246 | Date : 2013-11-27

Description :

PDF-9feb3 | Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte…. Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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Refining Design Business Customer Centric Communication PDF A80600b28

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Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses) PDF




by Michael Krypel : Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses)

ISBN : #0321940881 | Date : 2014-04-04

Description :

PDF-14329 | This book features over 60 detailed examples of A/B tests run by 20 companies, including: Adobe, American Express, Comcast, Electronic Arts, Facebook, Foursquare, Google, IBM, LinkedIn, Marriott, Obama for America, Saks Fifth Avenue, T-Mobile, and The Washington Post. In this book, you will learn how to:  Change the standard design process most companies follow to enhance accountability for gene… Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses)


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[Pub.30twg] Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses) PDF | by Michael Krypel


Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses) by by Michael Krypel

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Brand Building Marketing Emerging Markets PDF 59d9e038b

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Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals) PDF




by Niklas Schaffmeister : Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals)

ISBN : #331919481X | Date : 2015-10-11

Description :

PDF-e1f2f | This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as ‘one world strategies’.Â… Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals)


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[Pub.47tcS] Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals) PDF | by Niklas Schaffmeister


Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals) by by Niklas Schaffmeister

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Social Media Integrated Marketing Communication PDF 4557d48c4

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Social Media and Integrated Marketing Communication: A Rhetorical Approach PDF




by Jeanne M. Persuit : Social Media and Integrated Marketing Communication: A Rhetorical Approach

ISBN : #1498516165 | Date : 2015-03-27

Description :

PDF-d061b | Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of C… Social Media and Integrated Marketing Communication: A Rhetorical Approach


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[Pub.77gAm] Social Media and Integrated Marketing Communication: A Rhetorical Approach PDF | by Jeanne M. Persuit


Social Media and Integrated Marketing Communication: A Rhetorical Approach by by Jeanne M. Persuit

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